Pricing strategy is one of the biggest challenges new entrepreneurs face, especially in a service-based business. But there are a few principles that can make it easier to set fair prices (and turn a profit), including:
- Know your industry, audience and persona.
- Understand what the market will bear.
- Have confidence in your abilities — and set prices accordingly.
Check out the video for details, and Allie’s take on how low you should go.
